B2B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.

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Straight rebuys are preferred by B2B marketers because they are straightforward and involve minimal decision-making. As a result, they typically do not require any changes in design, contract negotiations, or other modifications, simplifying the process for marketers.

B2B Marketers Prefer the Straight Rebuy Outcome to Any Other