A situation in which products that perform the same function compete against one another is referred to as
A)indirect competition.
B)functional competition.
C)lateral competition.
D)primary competition.
E)direct competition.

Question

Quizplus · Accepted Answer

Direct competition occurs when products or services perform the same function and compete against each other in a similar market. This is different from indirect competition, where different products or services are competing for the same consumer dollars, but do not necessarily perform the same function. Functional competition, lateral competition, and primary competition are not commonly used terms in marketing.

A Situation in Which Products That Perform the Same Function