A firm that is engaged in environmental scanning is monitoring developments outside of the firm's control in order to detect and respond to
A)the strengths of the firm.
B)threats and opportunities.
C)the weaknesses of the firm.
D)market opportunities associated with environmental concerns.
E)environmental issues associated with the firm's operations.

Question

Quizplus · Accepted Answer

Environmental scanning is the process of monitoring developments and changes in the environment outside the firm's control to detect and respond to potential threats and opportunities. Therefore, option B is the correct answer as it directly relates to the purpose of environmental scanning. Option A is incorrect as it talks about strengths, which are internal factors. Option C is incorrect as it talks about weaknesses, which are also internal factors. Option D is not entirely correct as it only focuses on market opportunities related to environmental concerns and does not include threats. Option E is incorrect as it talks about environmental issues associated with the firm's operations, which is more internal-focused and not the main purpose of environmental scanning.

A Firm That Is Engaged in Environmental Scanning Is Monitoring