Marketers are particularly interested in targeting baby boomers because they typically possess which two things that marketing professionals seek?
A)higher paying jobs and greater interest in leisure activities
B)higher education levels and disposable income
C)disposable income and free time
D)higher paying jobs and higher education levels
E)greater purchasing power and more consumer confidence

Question

Quizplus · Accepted Answer

Baby boomers are often targeted by marketers because they generally have disposable income and more free time, making them an attractive demographic for various products and services.

Marketers Are Particularly Interested in Targeting Baby Boomers Because They