While shopping for back-to-school clothes,Josie uses apps on her smartphone to comparison shop,and to obtain coupons and fashion advice.What external factor affecting the marketing environment does this represent?
A)economic
B)sociocultural
C)demographic
D)technological
E)legal

Question

Quizplus · Accepted Answer

Josie's use of smartphone apps represents the technological factor, which can greatly impact consumer behavior and the marketing environment.

While Shopping for Back-To-School Clothes,Josie Uses Apps on Her Smartphone