In 2003,when France refused to join the U.S.military operation in Iraq,many U.S.consumers refused to eat french fries,so clever marketers renamed them freedom fries.What obstacle were these marketers trying to overcome?
A)sociocultural bias
B)consumer ethnocentrism
C)cultural fit
D)foreign boycott
E)xenophobia

Question

Quizplus · Accepted Answer

The marketers were trying to overcome consumer ethnocentrism, which is the belief that one's own country's products, services, and culture are superior to those of other countries. By renaming the fries as "freedom fries," they were appealing to this mindset and attempting to distance the product from its association with France.

In 2003,when France Refused to Join the U