When marketers use Facebook to increase awareness and enhance relationships with donors,they are responding to which type of external force in the marketing environment?
A)demographics
B)economic
C)sociocultural
D)legal
E)technological

Question

Quizplus · Accepted Answer

Technological forces refer to the advancements in technology that can affect the way businesses operate and market their products or services. Facebook is a technological platform that marketers can use to reach their target audience, increase awareness, and enhance relationships with donors.

When Marketers Use Facebook to Increase Awareness and Enhance Relationships