What element will ensure a business never strays too far from its core goals and values,especially if the marketing plan needs to be modified to fit the changing times?

Question

Quizplus · Accepted Answer

A sound mission statement sets the overall purpose and direction of a business, outlining its core values and goals. This helps guide the decision-making process and ensures that any modifications made to the marketing plan align with the company's mission and values. A solid strategic plan also helps keep the business on track, but it is built upon the foundation of a clear mission statement. The other options listed may be important components of a business plan, but they do not provide the same level of guidance and direction as a mission statement.

What Element Will Ensure a Business Never Strays Too Far