An action-oriented document or playbook that guides the analysis,implementation,and control of the firm's marketing strategy is known as the

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A marketing plan is a comprehensive document that outlines a company's overall marketing effort, including analysis of the market, target audience identification, product and pricing strategies, promotional tactics, and budget allocation. It serves as a blueprint for the company's marketing activities and provides guidance for the implementation, monitoring, and evaluation of marketing objectives.

An Action-Oriented Document or Playbook That Guides the Analysis,implementation,and Control