What element of the control section of the marketing plan defines the actions the company will take if the initial marketing strategy does not achieve results?

Question

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The contingency plan is specifically designed to outline the action steps that will be taken if the initial marketing strategy fails to achieve the desired results. It serves as a backup plan to ensure that the company can respond promptly and effectively to unexpected situations or changes in the market. The other elements of the control section, such as the organizational structure, situation analysis, strategic plan, and implementation plan, focus on achieving the goals of the marketing plan rather than responding to setbacks.

What Element of the Control Section of the Marketing Plan