According to your text,perhaps the most common mistake a firm makes when conducting a SWOT analysis is

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Failing to separate internal issues from external issues is a common mistake in conducting SWOT analysis. This can lead to a lack of understanding of the external factors that may impact the firm's performance and, ultimately, its success. It is important to discern between controllable internal factors and uncontrollable external factors, so that the firm can focus on improving or leveraging its strengths and addressing or mitigating its weaknesses and threats.

According to Your Text,perhaps the Most Common Mistake a Firm