Which marketing strategy is being employed by a firm that is seeking to expand in foreign markets?

Question

Quizplus · Accepted Answer

Market development involves expanding into new markets, which aligns with the firm's goal of expanding into foreign markets.

Other choices would not necessarily apply to the goal of expanding in foreign markets:
A) Market penetration: focuses on increasing sales of existing products in existing markets, not expanding into new markets
B) Positioning: is a way of creating a specific image or perception of a brand in the minds of consumers, but is not directly related to expanding into foreign markets
D) Product development: refers to creating new products or improving existing ones, which is not directly related to expanding into foreign markets
E) Diversification: is a strategy of entering into new industries or businesses, which is also not directly related to expanding into foreign markets.

Which Marketing Strategy Is Being Employed by a Firm That