Which marketing strategy would Krispy Kreme doughnuts be using if it decided to begin selling its doughnuts in Mexico for the first time?

Question

Quizplus · Accepted Answer

Market development would be the best marketing strategy for Krispy Kreme if it decided to begin selling its doughnuts in Mexico for the first time. This strategy involves introducing an existing product into a new market, and the company would essentially be expanding its reach into a new geographic area. This approach allows the company to leverage its existing product and brand name while tapping into a new consumer base. Market penetration, product development, and positioning strategies would be more appropriate if the company were trying to increase sales within existing markets or with existing products, while diversification involves entering new markets with new products.

Which Marketing Strategy Would Krispy Kreme Doughnuts Be Using If