Which element of the marketing mix relates to services like warranties and guarantees that accompany a good or service?

Name: Which element of the marketing mix relates to services like warranties and guarantees that accompany a good or service?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The element of the marketing mix that relates to services like warranties and guarantees is the product. This is because warranties and guarantees are additional features and benefits that are associated with the product itself.

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