When the makers of V8 vegetable juice noticed that sales of its original product were stabilizing,they decided to offer a new product,one that offered a full serving of vegetables and a full serving of fruit.They called the product V8 V-Fusion and they marketed it to their original V8 customers in hopes of increasing sales.This is an example of what kind of marketing strategy?

Question

Quizplus · Accepted Answer

The strategy described is product development, as it involves creating a new product (V8 V-Fusion) to offer to existing customers (original V8 customers) to increase sales.

When the Makers of V8 Vegetable Juice Noticed That Sales