Direct ownership is the riskiest method of entering an international market.

Name: Direct ownership is the riskiest method of entering an international market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct ownership involves a significant investment and commitment of resources, and therefore carries a higher level of risk than other market entry methods like exporting or licensing. The company is fully responsible for managing the operations and dealing with any legal, financial, and cultural challenges that arise in the foreign market.

Direct Ownership Is the Riskiest Method of Entering an International