A local family is advertising a 5K run to raise awareness for autism since one of their children suffers from the disorder.Salina likes to run,so she decides to pay the fee to participate in the event.Afterward,she is pleased that she went and felt good about helping out the family.Would this be considered a marketing exchange?

Question

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A marketing exchange is the process of obtaining a desired product or service from someone by offering something in return. In this case, Salina paid the fee to participate in the 5K run to raise awareness for autism, and in return, she received the satisfaction of contributing to a good cause. This can be considered a marketing exchange as it involves the exchange of value between the two parties, even though no physical good was exchanged.

A Local Family Is Advertising a 5K Run to Raise