According to your text,any discussion of the marketing mix typically begins with which of the four Ps?

Question

Quizplus · Accepted Answer

The traditional marketing mix consists of four Ps, which are product, price, place, and promotion. However, the discussion usually begins with the product, as it is the heart of the marketing mix. The other Ps are developed around the product, and its features, benefits, and target market determine the other elements of the marketing mix. Therefore, product is the best choice for this question.

According to Your Text,any Discussion of the Marketing Mix Typically