In a negotiation,a subjective position is the best estimate of what the seller's actual costs plus a fair profit should be.

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A subjective position is the stated or expressed position of a negotiator, which may or may not be based on actual costs or fair profit. It is subjective because it can vary depending on the negotiator's interests, values, beliefs, assumptions, and goals, and may not reflect objective criteria or standards. Therefore, relying on a subjective position alone may lead to misunderstandings, misconceptions, or misjudgments in a negotiation. It is important to gather and analyze objective data and information to support or refute a subjective position, and to explore alternative options and solutions that can create value for both parties.

In a Negotiation,a Subjective Position Is the Best Estimate of What