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Managerial Economics and Business Strategy Study Set 1
Quiz 4: The Theory of Individual Behavior
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Question 161
Essay
Suppose an individual's marginal rate of substitution is three slices of pizza for one beer at the present bundle of beer and pizza she is consuming.If the price of beer is $1.00 and the price of a slice of pizza is $1.50,is the consumer maximizing her welfare? If not,how should she change her consumption?
Question 162
Multiple Choice
If money income triples and the price of all goods doubles,then the:
Question 163
Multiple Choice
Suppose that three consumers are in the market for good X.Consumer 1's (inverse) demand is P
X
= 40 − 5Q
X
; Consumer 2's (inverse) demand is P
X
= 10 − Q
X
; and Consumer 3's (inverse) demand is P
X
= 30 − 2Q
X
.When P
X
= $5,the market will demand:
Question 164
Essay
Sally Consumer's indifference curve between cigarettes and hamburgers is upward sloping.Based on this information,can we conclude that Sally views cigarettes as "bads" and hamburgers as "goods"?
Question 165
Essay
Draw the opportunity set of a consumer with an income of $200 who faces prices of P
x
= 5 and P
y
= 10.What is the market rate of substitution between the two goods?
Question 166
Essay
Over the past decade,medical costs have increased more rapidly than other prices.In order to illustrate how rising medical costs have affected consumer alternatives,let X represent the quantity of medical services,and let Y represent the quantity of other goods.Furthermore,let income (M)be measured in hundreds of dollars,the price of medical services and other goods in terms of dollars per minute,with M = 100,P
x
= 4,and P
y
= 5. a.Graph the budget line,and determine the market rate of substitution. b.Illustrate the budget set. c.Show in your graph what happens to the budget constraint if P
x
increases to $10. d.What is the meaning of the slope of the two budget constraints?
Question 167
Essay
Suppose a consumer derives satisfaction from consuming two types of hamburgers,X and Y. a.Graph the budget line of the consumer under the assumption that he is offered a "buy two,get one free" deal for burger X (limit one free burger). b.Graph the budget constraint under the assumption that the producer of burger Y also offers a "buy two,get one free" deal (limit one free burger). c.Explain in words why each of the preceding budget constraints looks as it does.
Question 168
Essay
While at a discount shoe store,a customer asked a clerk,"I see that your shoes are 'buy one,get one free-limit one free pair per customer.' Will you sell me one pair for half price? " The clerk answered,"I can't do that." When the customer started to leave the store,the clerk hastily offered,"However,I am authorized to give you a 40 percent discount on any pair in the store." Assuming the consumer has $200 to spend on shoes (X)or all other goods (Y),and that shoes cost $100 per pair,answer the following questions: a.Illustrate the consumer's opportunity set with the "buy one,get one free" deal and with a 50 percent discount. b.Why was the 40 percent discount offered only after the consumer rejected the "buy one,get one free" deal and started to leave the store? c.Why was the clerk willing to offer a "buy one,get one free" deal,but unwilling to sell a pair of shoes for half price?
Question 169
Essay
A consumer has a choice of spending $13,000 on a Honda or $9,000 on a Saturn.She is observed buying the Saturn.Does this mean the consumer prefers the Saturn? Explain your answer.
Question 170
Essay
At a very basic level,food and shelter constitute the two most important goods needed to sustain human life.Accordingly,assume that a poor person must allocate his income solely between food and shelter. a.Show that if shelter is an inferior good,food must be a normal good. b.If food is a normal good,is shelter necessarily an inferior good? Explain,and show your answer graphically.
Question 171
Essay
If shoes and socks are complements and both are normal goods,show graphically what would happen to the consumption of shoes and socks if: a.the price of shoes decreased. b.consumer incomes increased.
Question 172
Essay
Airlines give away millions of tickets each year through their frequent flyer programs,with the typical airline awarding a free ticket for each 25,000 miles flown on the airline.The average airline ticket costs $500 and is for a 2,500-mile round trip.Given this information,evaluate the following statement: Airlines could have the same effect on demand by eliminating their frequent flyer programs and simply lowering the average ticket price by 10 percent.
Question 173
Essay
Suppose you are the manager of a firm that produces Ultrasweet,a sugar substitute.Show graphically the effect of a reduction in the price of Sweet and Healthy,a competitor's product,on a typical consumer's consumption of Ultrasweet.
Question 174
Multiple Choice
Suppose that three consumers are in the market for good X.Consumer 1's (inverse) demand is P
X
= 40 − Q
X
; Consumer 2's (inverse) demand is P
X
= 50 − 2Q
X
; and Consumer 3's (inverse) demand is P
X
= 70 − 4Q
X
.When P
X
= $20,the market will demand:
Question 175
Essay
Natalie is always willing to give up 10 ounces of licorice for 1 ounce of chocolate.Mitchell,on the other hand,will always give up 10 ounces of chocolate for 1 ounce of licorice.Based on this information,answer the following questions: a.Do Natalie's preferences exhibit a diminishing marginal rate of substitution between chocolate and licorice? Why or why not? b.Assuming that Natalie and Mitchell have the same amount of money to spend on chocolate and licorice,who will purchase the most licorice? Why?
Question 176
Essay
Joe consumes 10 units of food and 12 units of clothing.If food is an inferior good,will Joe be indifferent between receiving a $12 gift certificate at a clothing store and receiving $12 in cash? Explain and show graphically.