Always-a-share sellers can move the account toward the lost-for-good type in all of the following ways,EXCEPT:
A) By seeking longrun supply contracts
B) By building interpersonal linkages
C) By fluctuating performance and business share from year to year
D) By attempting to forge technical ties
E) By meeting customer criteria for becoming a preferred supplier

Question

Quizplus · Accepted Answer

Fluctuating performance and business share from year to year may prevent a seller from being categorized as a lost-for-good type, as it indicates a willingness to adjust and improve their approach. The other options (A, B, D, and E) all involve efforts to establish long-term relationships with customers, which could lead to the seller becoming a preferred or trusted supplier, and therefore less likely to be replaced.

Always-A-Share Sellers Can Move the Account Toward the Lost-For-Good Type