Differentiating the offering on dimensions that forge structural ties and create exit barriers will tend to move the relationship toward the:
A) Lost-for-good variety
B) Always-a-share variety
C) Marginal variety
D) Average variety
E) Never a share variety

Question

Quizplus · Accepted Answer

Differentiating the offering on dimensions that forge structural ties and create exit barriers tends to create a "lost-for-good" relationship, where the customer is less likely to switch to competitors due to the high costs or difficulties associated with leaving the relationship.

Differentiating the Offering on Dimensions That Forge Structural Ties and Create