Successful suppliers focus upon _____ to retain new customers.
A) Contractual protections
B) Customer needs
C) Short-term profits
D) Cutting all costs of serving customers
E) Maximizing system wide costs

Question

Quizplus · Accepted Answer

Successful suppliers focus on understanding and meeting their customers' needs in order to retain them. Contractual protections may be important, but they will not necessarily create loyalty. Focusing on short-term profits or cutting costs at the expense of customer satisfaction is likely to lead to customer churn, and maximizing system wide costs does not relate to retaining customers at all.

Successful Suppliers Focus Upon _____ to Retain New Customers