Price is considered an input variable because it is an input into the marketing process and must be managed.

Name: Price is considered an input variable because it is an input into the marketing process and must be managed.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Pricing is an important input into the marketing process as it affects demand, competition, and profitability. Thus, it must be managed and optimized to achieve the company's strategic goals.

Price Is Considered an Input Variable Because It Is an Input