The most important factor in deciding between a push or pull strategy is:
A) Cost
B) How customers in the segment process information
C) Keeping retail margins high
D) Channel control
E) The amount of profit a firm is making

Question

Quizplus · Accepted Answer

The most important factor when deciding between a push or pull strategy is how customers in the segment process information. This refers to whether they actively seek out information about products (pull strategy) or are more likely to make a purchase based on information presented to them (push strategy). Cost, retail margins, channel control, and profit are all important considerations, but they are secondary to understanding how the target market processes information.

The Most Important Factor in Deciding Between a Push or Pull