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Buyers Are Most Likely to Desire a Strategic Partnership with Sellers

Question 23

Multiple Choice

Buyers are most likely to desire a strategic partnership with sellers:


A) When the product/service supplied is a key element in their ability to create value
B) When dealing with a lead supplier
C) When buying processes are virtually identical
D) When there is little product/service differentiation
E) When needs are the same across all customers

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