If customer needs are quite uniform among customers,the firm is most likely to opt for which of the following strategies?

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If customer needs are uniform among customers, a firm is most likely to opt for script-based selling. This is because the approach is standardized and scripted to provide consistent messaging and solutions across all customers. It is efficient, cost-effective, and can be easily replicated for large volumes of customers with similar needs. Other selling strategies, such as consultative selling or needs satisfaction selling, may require more personalized attention and may not be as efficient for customers with uniform needs. Strategic partnerships and profit maximization may also not be as relevant in this scenario.

If Customer Needs Are Quite Uniform Among Customers,the Firm Is