Generally,lists of potential buyers who have responded to direct mail offers in the recent past are more productive than traditional compiled lists.
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Q1: Stable markets,limited selling capacity and high-cost-per-sales-call situations
Q2: Since the impacts achieved by advertising cannot
Q4: In every situation,direct mail can provide a
Q5: Direct mail probably leads all other media
Q6: Direct mail is probably unmatched in terms
Q7: Prospector telemarketing can be used to reactivate
Q8: Response rates shrink mail coverage by 10
Q9: Among the media that may be used
Q10: Direct mail can be used to sell
Q11: If a firm adopts a loose lead
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