If a firm adopts a loose lead strategy,it must also have confidence in its qualifying processto sort out good leads from bad.

Question

Quizplus · Accepted Answer

A loose lead strategy involves generating a large number of leads with less filtering and qualification upfront. In order to make this strategy effective, a company must have a strong qualifying process to differentiate between good and bad leads. Otherwise, it could end up wasting resources on unproductive leads. Therefore, the statement is true.

If a Firm Adopts a Loose Lead Strategy,it Must Also