Generally,rented lists tend to "go stale" in a year,yielding less than 80 percent coverage.
Correct Answer:
Verified
Q7: Prospector telemarketing can be used to reactivate
Q8: Response rates shrink mail coverage by 10
Q9: Among the media that may be used
Q10: Direct mail can be used to sell
Q11: If a firm adopts a loose lead
Q13: Customer profiles tend to reside on the
Q14: Personal selling is the most important part
Q15: It always takes several weeks to design
Q16: Direct mail campaigns can be implemented in
Q17: By definition,direct marketing includes only face-to-face interactions-advertising
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