Personal selling is the most important part of the direct marketing mix.

Question

Quizplus · Accepted Answer

Personal selling is only one of the components of the direct marketing mix, which also includes direct mail, telephone marketing, email marketing, and other direct communication methods. Each component plays a different role in reaching and persuading potential customers, and the most important component can vary depending on the product, audience, and selling situation.

Personal Selling Is the Most Important Part of the Direct