A print advertisement can be considered as direct marketing if it:
A) Gives a request for information
B) Gives an indirect order
C) Does not enable an observable response
D) Does not enable behavioral response
E) Does not give a request for information

Question

Quizplus · Accepted Answer

A print advertisement can be considered as direct marketing if it gives a request for information. This is because direct marketing is all about promoting products or services directly to consumers and inviting them to take a specific action, like providing their contact details or filling out a form for more information. A request for information in a print advertisement is a clear example of this type of direct marketing approach.

A Print Advertisement Can Be Considered as Direct Marketing If