Which of the following statement regarding responses generated in advertising is TRUE?
A) All of the responses are measurable
B) Only some of the responses are measurable
C) Advertising does not generate any responses
D) Responses are not readily observable
E) Responses can be observed only in laboratory situations

Question

Quizplus · Accepted Answer

Some of the responses generated in advertising are measurable, such as sales, website traffic, social media engagement, email sign-ups, etc. However, not all responses can be easily measured or attributed solely to advertising, such as brand awareness, brand loyalty, or word-of-mouth referrals.

Which of the Following Statement Regarding Responses Generated in Advertising