Lists of another firm's previous mail or telephone purchasers or inquirers are called:
A) Response lists
B) Compiled lists
C) Brokered lists
D) Purchased lists
E) Commercial lists

Question

Quizplus · Accepted Answer

Response lists are lists of individuals who have previously responded to a direct mail or telephone solicitation from another firm. This is more specific and targeted than other types of lists, such as compiled or purchased lists.

Lists of Another Firm's Previous Mail or Telephone Purchasers or Inquirers