Which of the following is NOT true of direct marketing?
A) It is a form of marketing
B) It precludes face-to-face interaction
C) It implies uniqueness in seeking a measurable response
D) Its activities can be stored on databases
E) It is not interactive
Correct Answer:
Verified
Q23: At a minimum,a(n)_ is a list containing
Q24: These lists can be generated from internal
Q25: Which of the following statement regarding responses
Q26: Markets with high turnover among buyers or
Q27: Which of the following is NOT likely
Q29: Which of these lists are assembled by
Q30: Lists of another firm's previous mail or
Q31: Which of the following is NOT a
Q32: _ should ask _ about deliverability guarantees
Q33: List brokers typically charge a commission of
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