Which of the following is NOT likely to qualify as a channel of direct marketing?
A) Telephone
B) E-mail
C) Trade shows
D) Online channels
E) Internet

Question

Quizplus · Accepted Answer

Trade shows, while they may provide an opportunity to directly interact with potential customers, are not typically considered a channel of direct marketing. Direct marketing channels are typically focused on one-way communication from the marketer to the consumer, while trade shows involve face-to-face interaction and networking.

Which of the Following Is NOT Likely to Qualify as a Channel