CPM should always be the most important factor in selecting media among sellers interested in maximizing communications efficiency and effectiveness.

Question

Quizplus · Accepted Answer

CPM (Cost Per Mille) is an important factor for measuring cost efficiency in advertising, but it's not the only or most important factor in maximizing communications efficiency and effectiveness. Other factors such as target audience reach, engagement, content quality, and the overall alignment of the media with the campaign's objectives are also crucial.

CPM Should Always Be the Most Important Factor in Selecting