National shows are usually the least expensive shows to participate in because they are smaller shows.
Correct Answer:
Verified
Q9: Audience quality is more important than reach
Q10: Like other parts of the communications mix,trade
Q11: Horizontal shows have proven to be the
Q12: Public relations and publicity are essentially the
Q13: Unlike creative strategies used in the consumer
Q15: CPM should always be the most important
Q16: Trade shows rank second only to advertising
Q17: The effectiveness of a trade show for
Q18: Trade shows are the only events that
Q19: The planning and staging of an event
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