Audience quality is more important than reach and/or frequency in the selection of trade publications.

Question

Quizplus · Accepted Answer

Audience quality refers to the relevance and interest of a publication's readership to a specific industry or profession. It is more important than reach (the number of people who will receive the publication) and frequency (how often the publication is released) because a publication with a smaller, more targeted audience can be more effective in conveying a message or promoting a product to the right people.

Audience Quality Is More Important Than Reach And/or Frequency in the Selection