Any premium used regularly by the recipient has greater value to both the recipient and marketing company.
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Q1: Specialty advertising is the use of products
Q2: Business advertising is usually criticized for containing
Q3: The percentage of show audience that has
Q4: Advertising is especially effective in getting a
Q5: Unlike consumers,business buyers often make purchases based
Q7: One advantage of the net is that
Q8: The efficiency of advertising is usually determined
Q9: Audience quality is more important than reach
Q10: Like other parts of the communications mix,trade
Q11: Horizontal shows have proven to be the
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