In terms of broadcast media,which of the following statements is false?
A) Many members of the audience may not be part of the desired market
B) Television and radio are forms of broadcast media where the audience is audited
C) In most cases, audits do not determine the position or industry of a viewer
D) A large portion of the audience represents potential prospects
E) There is more waste as advertising reaches unintended audiences

Question

Quizplus · Accepted Answer

Broadcast media often reaches a wide audience, but not all of them are potential prospects, leading to more waste as advertising reaches unintended audiences.

In Terms of Broadcast Media,which of the Following Statements Is