Which of the following statements about "hits" is false?
A) Keeping account of "hits" is an accurate measurement of a home page's effectiveness
B) Many service providers audit the readership of some home pages so that advertisers know who hit the page
C) Creative home pages are often hit by other people who have to make their own home pages
D) Some hits are not worth counting
E) Even though someone may hit a site repeatedly, it is difficult to determine new hits from repeats without an audit service
Correct Answer:
Verified
Q50: Any attempt to evaluate advertising effectiveness must
Q51: _ on the net can attract attention
Q52: Which of the following statements about outdoor
Q53: Readership audits are used to calculate:
A) Inquiries
B)
Q54: In terms of broadcast media,which of the
Q56: In terms of measuring advertising performance,how is
Q57: Which of the following statements about radio
Q58: Which of the following statements about television
Q59: Media selection is BEST guided by:
A) Recall
B)
Q60: Which of the following media offers the
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