Which advertising measure uses the sum of bingo cards,faxbacks or calls to the 800 number in an ad?
A) Inquiries
B) Recall
C) Position
D) Reach
E) CPM

Question

Quizplus · Accepted Answer

The measure that uses the sum of bingo cards, faxbacks or calls to the 800 number in an ad is called inquiries. It refers to the number of direct responses or expressions of interest in a particular product or service that are generated as a result of an advertising campaign.

Which Advertising Measure Uses the Sum of Bingo Cards,faxbacks or Calls