Attention and memory impact are BEST measured by:
A) Recall tests
B) Inquiry surveys
C) Position surveys
D) Reach audits
E) CPM calculations

Question

Quizplus · Accepted Answer

Recall tests are specifically designed to measure attention and memory, by asking participants to remember and recall specific aspects of a task, event or information. Inquiry surveys, position surveys, reach audits, and CPM calculations do not directly measure attention and memory.

Attention and Memory Impact Are BEST Measured By