Hosting a press party at a trade show and demonstrating a new product would be considered:
A) Lobbying
B) Attraction efficiency
C) Press agentry
D) Reach
E) Specialty advertising

Question

Quizplus · Accepted Answer

Hosting a press party and demonstrating a new product would fall under the category of press agentry, which involves creating publicity and buzz around a product or event. Lobbying involves advocating for a specific cause or policy, reach refers to the potential audience for a message, and specialty advertising involves the use of promotional products. Attraction efficiency is not a commonly recognized term in public relations.

Hosting a Press Party at a Trade Show and Demonstrating