Question 1

This is a form of a company's public relations and can range from sponsoring a children's soccer team to underwriting the costs of charity events to loaning an executive to run a charitable organization.
A) Community involvement
B) Lobbying
C) Press agentry
D) Publicity
E) Evoked set

Accepted Answer

Community involvement involves a company participating and supporting local activities and organizations to enhance its reputation and establish a positive relationship with its community. This form of public relations can include sponsoring events, donating to charities, and volunteering time and resources.

Question 2

This type of specialty advertising is becoming popular,where half of the freebie is mailed to the prospect and the other half is given to the prospect after listening to the sales pitch at the booth.
A) Evoked set
B) Press agentry
C) Press kit
D) CPM
E) Split premium

Accepted Answer

This is known as a split premium promotional strategy, where the promotional product or item is divided into two parts and one part is given upfront while the other is given after listening to the sales pitch. This method is becoming increasingly popular as it incentivizes potential customers to listen to the sales pitch and increases the likelihood of a sale.

Question 3

Write a brief note on television and radio as broadcast media.What are their advantages and disadvantages?

Accepted Answer

The answer of Write a brief note on television and...

Question 4

Which of the following statements about reprints is true?
A) They are magazines written for a particular trade, profession or industry
B) They contain copies of information about the event and key information for publication in news stories
C) They are brief memos or reports containing news information
D) They are copies of articles published in trade journals that were written about the firm or the company's products
E) They include an annual directory of companies for a particular industry

Accepted Answer

Reprints are copies of articles that were previously published in trade journals and written about the firm or company's products. They are often used for marketing purposes to showcase positive press coverage.

Question 5

The percentage of audience planning to buy exhibited products within the next 12 months is described as:
A) Net buying influences
B) Evoked set
C) Attraction efficiency
D) Total buying plans
E) Traffic densities

Accepted Answer

The percentage of audience planning to buy exhibited products within the next 12 months is typically called the "total buying plans" because it represents the overall intention to purchase. This metric can be important for exhibitors to know in terms of predicting potential sales and gauging the event's success.

Question 6

Hosting a press party at a trade show and demonstrating a new product would be considered:
A) Lobbying
B) Attraction efficiency
C) Press agentry
D) Reach
E) Specialty advertising

Accepted Answer

Hosting a press party and demonstrating a new product would fall under the category of press agentry, which involves creating publicity and buzz around a product or event. Lobbying involves advocating for a specific cause or policy, reach refers to the potential audience for a message, and specialty advertising involves the use of promotional products. Attraction efficiency is not a commonly recognized term in public relations.

Question 7

This is a brief memo or report containing news information,such as the announcement of a new product,award or change in management.
A) Fact sheet
B) Press kit
C) News article
D) Trade publication
E) News release

Accepted Answer

A news release, also known as a press release, is a document issued by a company or organization that shares news or information with the media and the public. It usually contains information about a new product or service, an award, a change in management, or other significant developments. News releases are often used as a way to generate publicity and media coverage for an organization or its products.

Question 8

This is a management function that focuses on the relationships and communications with individuals and groups in order to create mutual goodwill.
A) Advertising
B) Selling
C) Sales promotion
D) Public relations
E) Channel management

Accepted Answer

Public relations is focused on building and maintaining positive relationships with various stakeholders, including customers, employees, investors, and the public. This involves various communication strategies and tactics to promote the company's image, reputation, and values. Advertising, selling, sales promotion, and channel management are all important functions in marketing, but they do not necessarily involve building relationships and goodwill in the same way as public relations.

Question 9

Write a short note on specialty advertising and the different types of specialty advertising?

Accepted Answer

The answer of Write a short note on specialty advertising...

Question 10

Dealing with community groups is the task of:
A) Press agentry
B) Public affairs
C) Human resources
D) Advertising
E) Speaker's bureaus

Accepted Answer

Public affairs is the practice of dealing with issues and relationships between an organization and the public or community groups. It involves strategies and tactics for building and maintaining mutually beneficial relationships with important stakeholders, including community groups, government officials, and non-profit organizations. Press agentry, human resources, advertising, and speaker's bureaus are not specifically focused on community groups.

Question 11

Compare and contrast the two elements of advertising strategy?

Accepted Answer

The answer of Compare and contrast the two elements of...

Question 12

These are exhibitions that occur as a sideline to a convention and conference of a trader or professional association.
A) For-profit shows
B) Regional shows
C) Association-sponsored shows
D) Horizontal shows
E) Global shows

Accepted Answer

Association-sponsored shows are exhibitions that are organized alongside conventions or conferences organized by a professional association. These shows are intended to attract members of the association as well as other industry professionals who are attending the conference or convention.

Question 13

_____ trade shows include many industries and professions.
A) Vertical
B) Regional
C) Global
D) Horizontal
E) Association-sponsored

Accepted Answer

Horizontal trade shows cut across multiple industries and professions, whereas vertical trade shows are specific to a single industry. Regional shows cater to a particular geographic area, while global shows attract attendees from all around the world. Association-sponsored shows are typically organized by industry or professional organizations.

Question 14

What is public relations? Compare and contrast the two forms of public relations?

Accepted Answer

The answer of What is public relations? Compare and contrast...

Question 15

These are lists of company officials who will speak at civic and industry events.
A) Press kits
B) Speaker's bureaus
C) News releases
D) Trade publications
E) Vertical shows

Accepted Answer

Speaker's bureaus are specifically designed to provide lists of experienced and knowledgeable speakers who can speak at various events. These speakers can range from company officials to industry experts, and they are well-versed in delivering talks on important civic and industry issues.

Question 16

Which of the following types of trade shows occur in conjunction with seminars but the primary focus is on the exhibition?
A) Association-sponsored shows
B) For-profit shows
C) Global shows
D) Horizontal shows
E) Regional shows

Accepted Answer

For-profit shows often occur in conjunction with seminars, but the primary focus is on the exhibition rather than the educational aspect. Association-sponsored shows are typically organized by industry or professional associations, while horizontal shows feature exhibitors from a range of industries. Global shows are typically international in scope, while regional shows are focused on a specific geographic area.

Question 17

The generation of news about a person,product or organization that appears in broadcast or electronic media is:
A) Publicity
B) Advertising
C) Personal selling
D) Sales promotion
E) Telemarketing

Accepted Answer

Publicity refers to the generation of news about a person, product, or organization that appears in broadcast or electronic media. It is a form of earned media, as opposed to paid media like advertising, personal selling, sales promotion, or telemarketing. Publicity can help build awareness, credibility, and interest in a brand or offering, though it is not directly controllable by the organization receiving it.

Question 18

What are the different types of shows an exhibit manager can use to exhibit?

Accepted Answer

The answer of What are the different types of shows...

Question 19

A(n)_____ trade show focuses on one industry or profession,that narrowly define their target market.
A) Association-sponsored
B) Vertical
C) Regional
D) Horizontal
E) Global

Accepted Answer

A vertical trade show is focused on one industry or profession, whereas association-sponsored trade shows are sponsored by a group or association and may include multiple industries or professions. Regional trade shows are focused on a specific geographic area, while horizontal trade shows are focused on a specific type of product or service. Global trade shows have an international focus.

Question 20

The percentage of trade show attendees that can impact the buying process for exhibited goods is described as:
A) Total buying plans
B) Net buying influences
C) Attraction efficiency
D) Evoked set
E) Traffic densities

Accepted Answer

Net buying influences refer to the percentage of trade show attendees who have the power to impact the purchase decision for the goods on exhibit. Therefore, option B is the correct answer. A, C, D, and E are not relevant to the described concept.

Quiz 11: Communicating Via Advertising, trade Shows and PR

This is a form of a company's public relations and can range from sponsoring a children's soccer team to underwriting the costs of charity events to loaning an executive to run a charitable organization.

This type of specialty advertising is becoming popular,where half of the freebie is mailed to the prospect and the other half is given to the prospect after listening to the sales pitch at the booth.

Write a brief note on television and radio as broadcast media.What are their advantages and disadvantages?

Which of the following statements about reprints is true?

The percentage of audience planning to buy exhibited products within the next 12 months is described as:

Hosting a press party at a trade show and demonstrating a new product would be considered:

This is a brief memo or report containing news information,such as the announcement of a new product,award or change in management.

This is a management function that focuses on the relationships and communications with individuals and groups in order to create mutual goodwill.

Write a short note on specialty advertising and the different types of specialty advertising?

Dealing with community groups is the task of:

Compare and contrast the two elements of advertising strategy?

These are exhibitions that occur as a sideline to a convention and conference of a trader or professional association.

_____ trade shows include many industries and professions.

What is public relations? Compare and contrast the two forms of public relations?

These are lists of company officials who will speak at civic and industry events.

Which of the following types of trade shows occur in conjunction with seminars but the primary focus is on the exhibition?

The generation of news about a person,product or organization that appears in broadcast or electronic media is:

What are the different types of shows an exhibit manager can use to exhibit?

A(n) _____ trade show focuses on one industry or profession,that narrowly define their target market.

The percentage of trade show attendees that can impact the buying process for exhibited goods is described as: