These merchant wholesalers service customers on a frequent basis and can be an effective means of reaching a market of small customers constrained by high search costs.

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Truck jobbers, also known as route wholesalers, use trucks or other vehicles to transport goods directly to small retailers or other businesses. Due to their frequent visits and direct delivery, they can provide a more convenient and cost-effective solution for small customers who may struggle with high search costs. The other options listed may also service small customers, but may not offer the same level of frequency or direct delivery.

These Merchant Wholesalers Service Customers on a Frequent Basis and Can