Since a key requirement for the use of information power is gaining the target firm's attention to the information,referent power seems to work well in concert with data and models.
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Q13: Rewards and/or punishments are the only forms
Q14: Gap analysis is a set of tools
Q15: Corporate channels tend to portray high degrees
Q16: Channel functions can be shifted between buyers
Q17: Members of administered channels recognize their participation
Q19: Brokers bring buyers and sellers together.
Q20: Even if intensive personal selling is involved,a
Q21: Intermediaries who take title to the merchandise
Q22: A principal:
A) Is the manufacturer or other
Q23: These merchant wholesalers service customers on a
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