Rewards and/or punishments are the only forms of power that are effective in affecting the behavior of channel members.

Question

Quizplus · Accepted Answer

While rewards and punishments can certainly be effective motivators, they are not the only forms of power that can impact channel member behavior. Other forms of power, such as referent power (influence based on relationship and admiration) or expert power (influence based on knowledge and expertise) can also play a role in shaping behavior. Additionally, factors such as trust, communication, and shared goals can also impact channel member behavior.

Rewards And/or Punishments Are the Only Forms of Power That