Channel functions can be shifted between buyers and members of the channel.

Question

Quizplus · Accepted Answer

Channel functions can be shifted between buyers and members of the channel based on the circumstances and the goals of the channel. For example, if a channel member is better equipped to handle logistics, they may take on that function, whereas if a buyer has expertise in marketing, they may contribute to those efforts within the channel. This flexibility helps to optimize the performance of the channel as a whole.

Channel Functions Can Be Shifted Between Buyers and Members of the Channel